I / IIContent · Growth · Systems
I help teams get seen, convert better, and build the workflows that make it last — across content, performance marketing, and AI-driven operations.
From producing the first video to building the automation that ships a hundred — I work across the full stack of growth, and connect the parts that usually stay separate.
Creative execution shaped by operational clarity.
I connect narrative quality with production systems so teams can launch stronger work, more reliably.
I / IIContent · Growth · Systems
I help teams get seen, convert better, and build the workflows that make it last — across content, performance marketing, and AI-driven operations.
From producing the first video to building the automation that ships a hundred — I work across the full stack of growth, and connect the parts that usually stay separate.
Creative execution shaped by operational clarity.
I connect narrative quality with production systems so teams can launch stronger work, more reliably.
In a startup, visibility is survival. I build the content strategy, run the SEO, produce the videos, and manage paid campaigns — not as separate workstreams, but as one coordinated push to put the product in front of people who need it.
Content, SEO, paid campaigns — getting the product in front of the right people.
In a startup, visibility is survival. I build the content strategy, run the SEO, produce the videos, and manage paid campaigns — not as separate workstreams, but as one coordinated push to put the product in front of people who need it.
Content production was manual, fragmented across tools, and difficult to scale across English, French, and Persian channels.
The business needed sustainable traffic growth and stronger search visibility in a competitive market.
Leads from forms and campaigns needed better routing, cleaner tracking, and more reliable follow-up.
The sales team needed faster access to internal information without relying on scattered documents and manual searching.
For Christmas 2026, the goal was not just to post another holiday greeting. The video had to carry the warmth of the season while also strengthening trust in the Parsis Immigration brand. That led to a simple idea that felt both playful and strategic: let Santa deliver the message. The final piece was produced in English, French, and Persian so it could feel personal and familiar across different parts of the audience, while still keeping the brand front and center.
This video was created for an Instagram campaign focused on the Francophone Express Entry pathway for French speaking audiences in Africa. A strong first hook mattered, so I did not want the opening to sound overly formal or too safe. Instead, I used an AI presenter with a polished but approachable look and shaped the script to sit somewhere between brand credibility and natural conversation. The result was a piece designed to stop the scroll without losing the tone Parsis needed to maintain.
When new changes were announced in Canada's Express Entry system, the video needed to feel informative, timely, and visually grounded. I built it by combining an AI presenter, interview style news visuals, and real footage from Canada so the update would feel closer to an actual media piece rather than a plain explainer. This project also introduced Tara, a custom designed AI presenter created to feel more aligned with the Parsis brand across both English and Persian content.
A surprising number of applicants lose their opportunity after receiving an invitation because documents are incomplete or the submission process takes too long. This video was made to explain that risk quickly and clearly, without overwhelming the viewer. I used an AI presenter designed for Francophone content and focused on delivering the problem and the solution in a short format that could work well in a campaign environment.
For this immigration update, I wanted the opening to do more than introduce the topic. It needed a visual hook strong enough to make people stop before the message even began. So instead of starting with a standard presenter shot, I placed Tara on the edge of Toronto's CN Tower, speaking to the camera while it slowly pulls away. The scene was designed to create tension and curiosity first, then carry the viewer into the actual update.
For Christmas 2026, the goal was not just to post another holiday greeting. The video had to carry the warmth of the season while also strengthening trust in the Parsis Immigration brand. That led to a simple idea that felt both playful and strategic: let Santa deliver the message. The final piece was produced in English, French, and Persian so it could feel personal and familiar across different parts of the audience, while still keeping the brand front and center.
This video was created for an Instagram campaign focused on the Francophone Express Entry pathway for French speaking audiences in Africa. A strong first hook mattered, so I did not want the opening to sound overly formal or too safe. Instead, I used an AI presenter with a polished but approachable look and shaped the script to sit somewhere between brand credibility and natural conversation. The result was a piece designed to stop the scroll without losing the tone Parsis needed to maintain.
When new changes were announced in Canada's Express Entry system, the video needed to feel informative, timely, and visually grounded. I built it by combining an AI presenter, interview style news visuals, and real footage from Canada so the update would feel closer to an actual media piece rather than a plain explainer. This project also introduced Tara, a custom designed AI presenter created to feel more aligned with the Parsis brand across both English and Persian content.
A surprising number of applicants lose their opportunity after receiving an invitation because documents are incomplete or the submission process takes too long. This video was made to explain that risk quickly and clearly, without overwhelming the viewer. I used an AI presenter designed for Francophone content and focused on delivering the problem and the solution in a short format that could work well in a campaign environment.
For this immigration update, I wanted the opening to do more than introduce the topic. It needed a visual hook strong enough to make people stop before the message even began. So instead of starting with a standard presenter shot, I placed Tara on the edge of Toronto's CN Tower, speaking to the camera while it slowly pulls away. The scene was designed to create tension and curiosity first, then carry the viewer into the actual update.
The parts of marketing that make services and products easier to discover, understand, and convert.
Workflows that reduce manual work, improve follow-up, and make execution more consistent.
Content is not just strategy on paper - it has to be produced well, adapted fast, and fit the platform.
Engineered a full-scale AI content factory for multilingual publishing, built lead automation pipelines, and managed Google Ads campaigns — reducing manual workload by 916 hours while achieving ~20% funnel conversion rates.
Led end-to-end content production and social media strategy, resulting in 300% growth in Instagram engagement over 12 months through consistent publishing, influencer campaigns, and performance-aligned creative.
Scaled organic traffic from 50 to 12,000+ daily visitors through SEO strategy, content systems, and e-commerce operations — while managing a 3,000+ product image library and a custom ASP.NET platform.
Produced and archived 1,500+ multimedia assets across audio and video formats, improved audience engagement by 30%, and built the creative foundation that shaped the next decade of digital work.
Engineered a full-scale AI content factory for multilingual publishing, built lead automation pipelines, and managed Google Ads campaigns — reducing manual workload by 916 hours while achieving ~20% funnel conversion rates.
Led end-to-end content production and social media strategy, resulting in 300% growth in Instagram engagement over 12 months through consistent publishing, influencer campaigns, and performance-aligned creative.
Scaled organic traffic from 50 to 12,000+ daily visitors through SEO strategy, content systems, and e-commerce operations — while managing a 3,000+ product image library and a custom ASP.NET platform.
Produced and archived 1,500+ multimedia assets across audio and video formats, improved audience engagement by 30%, and built the creative foundation that shaped the next decade of digital work.
A hybrid operator across creative production, marketing execution, and smarter systems.
My career started in making things — audio, video, photography, digital content that people actually engaged with. Over time that creative foundation expanded into SEO, paid campaigns, social strategy, and eventually into the AI automation systems that now sit underneath the work.
That range is deliberate. I don’t think about visibility, conversion, and operations as separate jobs. I think about them as a sequence — and the rarest skill is being able to move across all three in the same role.