I / IIContent · Growth · Systems
From strategy to execution — I build the content, run the campaigns, and automate the workflows that make marketing teams do more with less.
Creative execution shaped by operational clarity.
I connect narrative quality with production systems so teams can launch stronger work, more reliably.
I / IIContent · Growth · Systems
From strategy to execution — I build the content, run the campaigns, and automate the workflows that make marketing teams do more with less.
Creative execution shaped by operational clarity.
I connect narrative quality with production systems so teams can launch stronger work, more reliably.
I build the content strategy, run the SEO, produce the videos, and manage paid campaigns. Not as separate workstreams, but as one coordinated push to put the product in front of people who need it.
Content, SEO, paid campaigns — getting the product in front of the right people.
I build the content strategy, run the SEO, produce the videos, and manage paid campaigns. Not as separate workstreams, but as one coordinated push to put the product in front of people who need it.
Content production was manual, slow, and hard to scale across multiple platforms and languages. Every post required separate handling — no system, no consistency.
A startup e-commerce site with only 50 daily visitors and zero search presence in a competitive market. No content system, no keyword strategy, no backlink foundation.
The company needed qualified immigration leads from French-speaking African countries — a niche, high-intent audience that required a full funnel built from scratch.
The sales team was responding to leads inconsistently — especially when working remotely. They lacked quick access to each lead's profile and the company's sales strategy, which slowed response time and hurt conversion.
For Christmas 2026, the goal was not just to post another holiday greeting. The video had to carry the warmth of the season while also strengthening trust in the Parsis Immigration brand. That led to a simple idea that felt both playful and strategic: let Santa deliver the message. The final piece was produced in English, French, and Persian so it could feel personal and familiar across different parts of the audience, while still keeping the brand front and center.
A 1:11 fan music video produced for the Montreal Canadiens supporter community, moving from the team's 1909 origins through its legends and into the current roster. The goal was to push the latest capabilities of each tool in the pipeline as far as they would go. Claude handled script, song structure, and a ten-scene shot breakdown. Suno produced the original track. GPT Image 2 was run through Codex, where the full scenario, style guide, and prompt set were defined as a structured project so every keyframe stayed inside a single visual system. Seedance 2.0 animated the ten scenes using three different generation strategies depending on what each shot needed. Final assembly in CapCut. The core challenge was consistency: ten scenes spanning a century of players, different lighting conditions, and different camera angles, all needing to read as one piece.
This video was created for an Instagram campaign focused on the Francophone Express Entry pathway for French speaking audiences in Africa. A strong first hook mattered, so I did not want the opening to sound overly formal or too safe. Instead, I used an AI presenter with a polished but approachable look and shaped the script to sit somewhere between brand credibility and natural conversation. The result was a piece designed to stop the scroll without losing the tone Parsis needed to maintain.
When new changes were announced in Canada's Express Entry system, the video needed to feel informative, timely, and visually grounded. I built it by combining an AI presenter, interview style news visuals, and real footage from Canada so the update would feel closer to an actual media piece rather than a plain explainer. This project also introduced Tara, a custom designed AI presenter created to feel more aligned with the Parsis brand across both English and Persian content.
A surprising number of applicants lose their opportunity after receiving an invitation because documents are incomplete or the submission process takes too long. This video was made to explain that risk quickly and clearly, without overwhelming the viewer. I used an AI presenter designed for Francophone content and focused on delivering the problem and the solution in a short format that could work well in a campaign environment.
For this immigration update, I wanted the opening to do more than introduce the topic. It needed a visual hook strong enough to make people stop before the message even began. So instead of starting with a standard presenter shot, I placed Tara on the edge of Toronto's CN Tower, speaking to the camera while it slowly pulls away. The scene was designed to create tension and curiosity first, then carry the viewer into the actual update.
For Christmas 2026, the goal was not just to post another holiday greeting. The video had to carry the warmth of the season while also strengthening trust in the Parsis Immigration brand. That led to a simple idea that felt both playful and strategic: let Santa deliver the message. The final piece was produced in English, French, and Persian so it could feel personal and familiar across different parts of the audience, while still keeping the brand front and center.
A 1:11 fan music video produced for the Montreal Canadiens supporter community, moving from the team's 1909 origins through its legends and into the current roster. The goal was to push the latest capabilities of each tool in the pipeline as far as they would go. Claude handled script, song structure, and a ten-scene shot breakdown. Suno produced the original track. GPT Image 2 was run through Codex, where the full scenario, style guide, and prompt set were defined as a structured project so every keyframe stayed inside a single visual system. Seedance 2.0 animated the ten scenes using three different generation strategies depending on what each shot needed. Final assembly in CapCut. The core challenge was consistency: ten scenes spanning a century of players, different lighting conditions, and different camera angles, all needing to read as one piece.
This video was created for an Instagram campaign focused on the Francophone Express Entry pathway for French speaking audiences in Africa. A strong first hook mattered, so I did not want the opening to sound overly formal or too safe. Instead, I used an AI presenter with a polished but approachable look and shaped the script to sit somewhere between brand credibility and natural conversation. The result was a piece designed to stop the scroll without losing the tone Parsis needed to maintain.
When new changes were announced in Canada's Express Entry system, the video needed to feel informative, timely, and visually grounded. I built it by combining an AI presenter, interview style news visuals, and real footage from Canada so the update would feel closer to an actual media piece rather than a plain explainer. This project also introduced Tara, a custom designed AI presenter created to feel more aligned with the Parsis brand across both English and Persian content.
A surprising number of applicants lose their opportunity after receiving an invitation because documents are incomplete or the submission process takes too long. This video was made to explain that risk quickly and clearly, without overwhelming the viewer. I used an AI presenter designed for Francophone content and focused on delivering the problem and the solution in a short format that could work well in a campaign environment.
For this immigration update, I wanted the opening to do more than introduce the topic. It needed a visual hook strong enough to make people stop before the message even began. So instead of starting with a standard presenter shot, I placed Tara on the edge of Toronto's CN Tower, speaking to the camera while it slowly pulls away. The scene was designed to create tension and curiosity first, then carry the viewer into the actual update.
The parts of marketing that make services and products easier to discover, understand, and convert.
Content is not just strategy on paper - it has to be produced well, adapted fast, and fit the platform.
Workflows that reduce manual work, improve follow-up, and make execution more consistent.
What started as a social media role turned into building the full marketing operation. I designed an AI content factory for multilingual publishing, set up lead automation pipelines, and ran Google Ads campaigns targeting Francophone African markets.
I handled everything from photography and video editing to publishing schedules and influencer outreach. The goal was building a content engine that felt consistent and on-brand, and over 12 months Instagram engagement grew by 300%.
I came in to run SEO and ended up taking on operations as well. Over four years I built the content and keyword strategy that took the site from 50 daily visitors to over 12,000, while also managing the e-commerce platform and product library.
This is where I learned to make things. I produced and archived over 1,500 audio and video assets, and the discipline I built here shaped how I approach creative work to this day.
What started as a social media role turned into building the full marketing operation. I designed an AI content factory for multilingual publishing, set up lead automation pipelines, and ran Google Ads campaigns targeting Francophone African markets.
I handled everything from photography and video editing to publishing schedules and influencer outreach. The goal was building a content engine that felt consistent and on-brand, and over 12 months Instagram engagement grew by 300%.
I came in to run SEO and ended up taking on operations as well. Over four years I built the content and keyword strategy that took the site from 50 daily visitors to over 12,000, while also managing the e-commerce platform and product library.
This is where I learned to make things. I produced and archived over 1,500 audio and video assets, and the discipline I built here shaped how I approach creative work to this day.
A digital marketer who builds the systems that make the work last.
My career started in making things — audio, video, photography, digital content that people actually engaged with. Over time that creative foundation expanded into SEO, paid campaigns, social strategy, and eventually into the AI automation systems that now sit underneath the work.
That range is deliberate. I don’t think about content, performance, and automation as separate jobs. I think about them as a sequence, and I’m at my best when I can move across all three. Right now I’m looking for a team where that kind of ownership actually matters.